First impressions can make or break you; it’s true. How many times have you seen something that makes you want to run fast in the opposite direction? How many times have you seen something that intrigues you and makes you want to buy, share, and be genuinely more involved? That’s the difference between good first impressions and bad ones. Proper marketing and promotion make a great first impression. If you want to gain and keep the attention of new potential fans, bloggers, publicists, managers, booking agents, DJs, A&Rs, and labels, you have to make sure you’re impressing them from the start.
To help you, we’ve compiled a checklist of things that will ensure you make the best first impression:
- A well-written, professional bio. Your bio is the first place people will look to learn more about you. It is your chance to make a great first impression. It’s often what bloggers, journalists, and publicists use when they want to post your music and write your story. The crazy part is, most artists completely overlook their bio or they write a boring general bio that doesn’t include what it needs to stand out. Having a great bio can mean the difference between someone checking out your music or passing you by. Your bio should tell a story, and an interesting one at that. It should pull in the reader and make them want to learn more. Because of the bio’s importance, it should be written by a professional who has experience in marketing and public relations (PR). This is where we come in. We’ll write a compelling bio, complete with a short version to use on your social media channels and a long version to use on your website.
- A clean Web presence. Are you present on all of the main social media sites (Twitter, Facebook, YouTube, Instagram, SoundCloud)? Do you have your own website with your own domain (www.yourartistname.com)? With “digital” growing every year, having a great Web presence is crucial for a successful career. Think about it. Every major artist, company, and brand has a great Web presence. Nowadays, most people won’t even take you seriously as an artist, if they can’t look you up online. If you want to be taken seriously, you must have a great Web presence, too. When people look you up, what do they see?
- A recognizable brand. Do you have a logo? Do you have professional, high quality graphics for your music and promo materials? If not, you’re off to a bad start. Visuals/graphic design helps to establish your brand, and helps imprint that brand onto the minds of your fans. There’s a reason why Instagram grew so rapidly and is now one of the top social media channels in the world. There’s a reason why whenever you see the Nike check, you know exactly what it is. Do you have a brand? What is your brand? Are you making choices consistent with your brand?
So, given all of the above, are you making the best first impression? Do you have the items in place? Are they professional? If not, check out our branding and design services to see how we can help.