There is one question that you can answer, that will boost your productivity level through the roof. It will open up loads of opportunity for you. It will get you the response that you want out of business and out of life in general. To be honest, this didn’t stand out to me until a good friend (and mentor) of mine, brought this to light and made it clear to me.

So, what is this most important question ever?

ANSWER: ——————————–> WHY???

You might be thinking ‘that’s it?!’ Yes, it’s that simple.

So, now let me explain WHY answering the question WHY is an extremely important aspect and should be the basis of everything you do.

Think about it. When you were little, and your mom told you not to do something, what did you ask? WHY? You asked that because you wanted a valid reason not to continue doing what you were doing.

When you go for a job interview, the purpose of that is what?… So the employer can find out the reasons WHY they should hire you.

When you do something wrong, your boyfriend/girlfriend always asks you WHY you did it. (And, your answer better be valid! LOL)

When you are looking for a sponsorship, in order to get it, you need to be able to fully explain (or prove) WHY you deserve the sponsorship.

When aiming to get a record deal, you must show the label WHY they should sign you.

Should I keep going, or do you get my point?

This concept is called ‘Catering to the WHY’ and it is extremely important for you to get the hang of this. This concept especially helps in business. It will change the way you do, and think, about things. It will make you be more efficient in everything you do, because before you make a decision, you are always asking yourself …WHY? WHY should someone listen to my music? WHY am I going to contact this person? WHY should they respond to me? WHY should a record label sign me? Your words and your actions should prove it.

When writing these articles I really try to make everyone see the bigger picture. There are a few basic concepts that you can master as an individual in order to be able to move forward at the momentum that you want. This concept helped put things into perspective for me, and I hope it does the same for you.

“It all starts with the way you THINK”

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