Growing your fan base, booking shows, and getting recognition and media coverage for your music initially starts with you. If you’re not properly marketing your music and brand on a consistent basis and building relationships with those around you, your chances of touring or landing that huge record deal are slim to none. If you are really serious about seeing new levels of success, it’s time to take your creative hat off and put your strategy hat on, and really take control of your destiny – your music career.
We have created the following packages to help you evaluate your current situation, develop clear goals and put strategies in place to reach them. These strategies are guaranteed to get more ears to your music and more eyes on your brand.
These packages give you tools and strategies to utilize to market your music on a consistent basis in order to build relationships with your fans and grow your following organically. These packages are a necessity to prepare you for a full blown PR campaign.
1 on 1 Consulting + Guidance
For general music business related inquiries and personal advice.
- Speak 1 on 1 with one of our trusted consultants: Brianna DeMayo (@breezyb215) or Matt Whitlock (@MattWhitlockPM)
Digital Marketing Strategy + Consultation
We walk you through the set up and execution of things that you need to be doing on a consistent basis in order to promote your music digitally. This package includes a 10-12 page written strategy and 1 hour of 1 on 1 consulting.
- Newsletter Set Up and Execution – We show you how to create your mailing list and utilize it to build relationships with your fans, promote your music, get more people to your shows, and sell merch. We will also create a customized newsletter timeline that you can follow for the next three months to get you started.
- Social Media Strategy – We will show you how you should be utilizing social media on a consistent basis in order to grow your fan base, get more exposure to your music, and build relationships with your network.
- Digital Media Strategy – We will show you how to write the perfect email to send to blogs, find blog and press contacts, and we’ll even give you a list of websites and tips to get you started.
Evaluation + Consultation + Customized Action Plan
This package includes everything in our Evaluation + Consultation package, however it also includes a full 5-8 page written Action Plan that contains all of the details from our consultation, with specific tasks for you to follow and check off as they are completed. Also included in this package are two spreadsheets, one to keep your contacts list organized and the other to help you develop and keep track of your budget. Package Details:
- 5-8 Page Action Plan that contains the following:
- Detailed Music Feedback – We give you a report on our first impressions, favorite songs, promotional ideas, critique’s, etc.
- Your Brand Message – We dig deep into who you are as an artist, what sets you apart, who you can be compared to, how to capitalize off of your best features and make you stand out.
- Your Target Audience – We narrow down who would appreciate your music the most and discuss ways to reach those people.
- Social Media Breakdown – We analyze each of your social networks, and give you tips on how to make a better first impression and how to grow your audience on each network.
- Promo Strategies and Ideas – We discuss your current methods and how to improve them in order to reach more people. This includes how to book more shows, how to get blog and media coverage, how to build your fan base organically and how to build anticipation for your music.
- Artist Budget Spreadsheet
- Artist Contacts Spreadsheet
Evaluation + Consultation
The more we learn about you the better we can show you how to improve. If you’ve been looking for feedback, guidance and clarity, this is the best place to start. We will do a complete evaluation of your music (both unreleased and released) and your digital presence, and speak with you about every detail during a 1 hour and 30 minute consultation.
- Detailed Music Feedback – We give you our first impressions, favorite songs, promotional ideas, critique’s, etc.
- Your Brand Message – We dig deep into who you are as an artist, what sets you apart, who you can be compared to, how to capitalize off of your best features and make you stand out.
- Your Target Audience – We narrow down who would appreciate your music the most and discuss ways to reach those people.
- Social Media Breakdown – We analyze each of your social networks, and give you tips on how to make a better first impression and how to grow your audience on each network.
- Promo Strategies and Ideas – We discuss your current methods and how to improve them in order to reach more people. This includes how to book more shows, how to get blog and media coverage, how to build your fan base organically and how to build anticipation for your music.
If you like your results from those packages and want to continue receiving guidance from us on a consistent basis, you might want to consider our monthly options.
The visuals that are associated with your brand and music play a huge part in how you are perceived by your audience. We don’t just design, we create your vision and relay your message.
The Serious Artist
Get serious about your music and your brand with this comprehensive package.
- Website Design
- Logo Design
- Bio Writing
- Electronic Press Kit (EPK) Design
- Twitter Background
- Facebook Cover
- Twitter Header
- YouTube Cover
Brand Makeover
Kick your brand up a notch and ensure it’s eye-catching and professional with our Brand Makeover package.
- Bio Re-Vamp
- Website Design (domain name registration and hosting not included)
- Website Header
- Twitter Background
- Facebook Cover
- Twitter Header
- YouTube Cover
The Release
Attract new listeners to your music with these high quality designs for your next release.
- Cover Art (for album, mixtape, or EP; front and back)
- Twitter Background
- Facebook Cover
- Twitter Header
- YouTube Cover
- Promo Graphic to Share on Instagram
Website Design
Having a website is the start to taking your career to the next level. It represents your professionalism and shows that you mean business. Your website not only makes it easier for people to search for you and press to write about you, but it also allows you to keep your fans updated on new music and performances, and even allows you to collect a database of contacts that you can stay in touch with and ultimately market to. There are endless possibilities that you can achieve by having a website, and we’re here to make sure that your off to the right start. Website can include:
- Customized Design to match the look and feel of your brand
- WordPress Platform
- About Page
- Music Page
- Videos Page
- Photos Page
- PressPage
- Blog
- Tour Date Display
- Contact Page
- Social Media Feeds
- Newsletter Sign Up
- Online Merch Store
- Digital Music Store
- Pre-Uploaded With Content
- Content Share Buttons
- Hosting
- Website Maintenance
EPK DESIGN
You will need an electronic press kit (EPK) to send to venues and promoters in order to get booked for shows and other opportunities. We will design your EPK (in .pdf format) to fit with the feel of your brand and make sure that it includes all of the necessary info.
- BIO/Short Description
- Show Dates
- Social Profiles
- Press
- High Quality Photos
- Contact Info
BIO WRITING
We will craft a professional bio that will highlight your best traits, biggest accomplishments and give information on your latest releases.
- Long Version (for your website)
- Short Version (for your Facebook profile, EPK)
Social Media Makeover
Make your social media presence stand out with custom graphics for all of your social media channels.