You have the talent, but need the direction. You make great music, but need the audience. You have Facebook, Twitter, Youtube, Soundcloud, and Reverbnation, but now you need to know how to work them to your advantage. aaaand you don’t have a huge budget. You happen to be in the right place at the right time. Imagine not having to guess your way through your music career!
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This program is designed to help you promote your music and brand correctly and effectively, and to make sure that you are making the best first impression and sending the right message to your audience.
The more we learn about you, and the more you learn about yourself, the more we can help you. This is why we start by evaluating your current situation. We analyze where you stand in your career in order to figure out what your needs are.
Creative Direction – We will listen to up to 10 of your songs (preferably unreleased music) and tell you which songs we feel are the most marketable (potential singles), give you tips on how to improve, help you figure out your strong points, who you can be compared to, and more.
Digital Evaluation – We take a look at each of your social networks and evaluate your content and strategy. We make sure that you’re brand looks cohesive and that you’re easily searchable. We make sure that your information is complete and we see how people are engaging with you. We evaluate your current marketing tactics and figure out ways to improve them.
Brand Identity – We evaluate your brand and figure out the best ways to relay your message to the world. We make sure that you’re making the best first impression and being perceived by your audience in a way that makes you stand out and really connects with your fans. We also help you find your target audience and discuss ways to get your music to those who would appreciate it.
1 on 1 Consulting – We will call you to discuss our evaluation in detail as well as answer any questions that you may have. This includes discussing your music and giving you feedback, discussing your brand in detail and touching on things such as, what you stand for, what your music is about, what fans you attract and more. During our call we will also answer your specific questions that you have about your music career. The consultation lasts up to 1 hour.
Now that we have a much better idea of your situation, in this phase we’ll help you develop your strategies for success.
Written Action Plan – We will send you a 5-8 page written “Action Plan” contains all of the details from our consultation, with specific tasks for you to follow and check off as they are completed.
This includes:
- Detailed feedback on your music
- A breakdown of your target audience and brand message
- A break down of each of your social networks, with bullet points that tell you what you need to do right now in order to get more likes and followers
- Promo strategies and ideas
- Next steps (where you should go from here)
- Useful links and resources
- Budget spreadsheet – To help you create your budget
- Contacts Spreadsheet – To help you organize your contacts
Social Media Promo Strategy – We send you a written social media strategy guideline that tells you how to grow your social media following daily and utilize it to build interactions with your fans.
Also includes:
-sample tweets and statuses;
– plus we give you tips, tricks, and tools to make your efforts a lot easier.
Email Marketing Strategy – We send you a written email strategy guideline that tells you how to set up your newsletter, build your email database, and craft the perfect newsletter to send to your fans.
Also includes:
– sample emails;
– tips and tricks to get the results you want.
In this phase we will work with you hands on to help you execute the strategies that we created in the previous phase.
This can include:
- Writing your bio
- Designing your website
- Designing your EPK
- Designing your cover art
- Developing your PR campaign
- and more!
By the time you’re finished with the fast start program:
– You will have a running business plan in place for your career.
– You will have gained new fans.
– You’ll have a much clearer understanding of how to market your brand and promote your music.
Overall you’ll have a much better understanding at how to reach your goals in your career.
Each phase includes 1 on 1 consulting as well as written plans and checklists to help you stay organized and get better results. We will walk you through the process AND give you 1 on 1 guidance every step of the way!