Marketing yourself as an artist is an everyday thing. That’s the difference between marketing and promotion: marketing is an all the time thing, while promotion is for something specific (e.g., a music video), and it’s for a certain period of time.
Social media is a very important aspect of promoting your brand and music. Most artists have a love/hate relationship with it, most don’t use it properly, and some don’t use it at all. However when you get the hang of it, social media can help you reach a huge audience.
One of the biggest mistakes artists make when using social media is that they use it strictly for promotion. Social media should never be used strictly for promo. It’s called social media for a reason – you need to be social!
Think of it this way, social media should be:
80% CONTENT AND INTERACTING
People don’t want to see promotion all day. They will get annoyed and start to tune you out, so you need to produce consistent, entertaining content.
Here’s a list of 30 examples of content that you can use for promotion and your overall social media strategy:
- Document your recording process with in-studio vlogs and photos.
- – Take a video of you sitting in the studio with your song playing behind it. (You can do this for numerous songs.)
- – Take a video of your friends in the studio jamming to your music.
- – Take a photo of yourself in the booth recording.
- – Take a video while sitting in the studio of you talking into the camera.
- Document your musical journey with behind the scenes photos and videos.
- – Take a photo and/or video of you rehearsing.
- – Take a photo/video of you at sound check.
- – Take a photo/video on the way to a show.
- – Take a photo/video of you writing a song.
- – Take a photo/video of you at a music event.
- – Take a photo/video behind the scenes at a photo shoot.
- – Take a photo/video behind the scenes at your new music video.
- – Take a photo/video behind the scenes at an important meeting.
- Share photos with fans.
- – Take a photo of a fan holding your new album.
- – Take a photo with a group of fans backstage at your show.
- – Repost photos that fans put up at your shows and shout them out.
- – Get videos of fans talking about your music.
- Show love to others.
- – Take a photo with another artist while you’re at their show or at an event. Share it, and tag them in it.
- – Take a photo/video with the people you meet along your journey (e.g., radio personalities, bloggers, event promoters, publicists, etc.) and shout them out.
- Get personal from time to time.
- – Post cool photos of your surroundings (e.g., random nice views from your city or wherever you are at the moment, cool art from your area, etc.).
- – Post a photo/video of your lunch/dinner. (You can add a caption like, “Just had a long day in the studio and decided to reward myself with a good meal from my favorite restaurant.”)
- – Post random behind the scenes of your day-to-day activities.
- Inspire others.
- – Post quotes and sayings of things that inspire you. (You can write your own using an app such as Textgram or use screenshots that you find online.)
- – Write inspiring captions for some of your photos/videos.
- Post professional photos.
- – If you take a new photo shoot, you can upload a pic to Instagram.
- – If a photographer takes a cool shot of you performing, post it and tag the photographer.
- Post snippets of new singles and video releases.
- – Create mini clips of your new music video and post to Instagram. (Make sure you tell people where they can find the full video.)
- – Use Flipagram to create a clip with your album cover art and music playing.
- Repost almost everything that you’re tagged in.
- – If a fan or friend posts a photo of you, repost it!
- – If someone takes a video at your show, repost it!
- – If someone posts a screenshot of your new album cover, take a screenshot of their post and repost it!
In order for your efforts to really make an impact, you need to be consistent and entertaining. If you’re not consistent enough, it will take people a lot longer to catch on. And if you’re not entertaining enough, people won’t pay attention. It’s not just about reaching more people, but getting your current fans/supporters more active (which actually brings more attention to you in the long run).
Here’s a few things to remember when posting the above content:
- – Try to tie in your everyday photos with your music.
- – Make people laugh.
- – Show your personality.
- – Post high quality photos as much as you can. (Phone photos are cool, but think about investing in a camera.)
- – Use an app like “square instapic” to make your photos look cool.
- – Use an app like “instashot” to add a cool white background to your videos.
If you need some help getting the hang of things, we can create a social media strategy for you. Contact us to learn more.