Joie Kathos

Mission
 To promote Joie Kathos #FloatersEP and help build awareness and consistent growth of fan base both online and offline. 
Strategy
 To enhance her digital presence and also have an organic approach to her marketing and really build off of the fan base that she currently has, while getting coverage from bigger outlets.

 

Bio Before:

Joie Kathos is an independent entertainer from Philadelphia with an incomparably classy style influenced by pop culture, and a heart rooted in the soul of hip hop. As a lyricist, singer, producer, songwriter, dancer, and actress, Joie brings something unique to the entertainment industry by delivering messages of optimism and hope through songs that talk about the everyday struggles of life. ” I have nothing to prove to anyone, but I have everything to share. My talents were given to me to use as tools to help inspire, empower, and enlighten people. So that’s why I do what I do.” –Joie

Ms. Kathos has been performing since the age of 3, and started her career as a full-time dancer while attending the Creative and Performing Arts High School of Philadelphia. She wrote raps and made beats in her free time, but during the day she trained in all styles of dance including ballet, modern, jazz, tap, hip hop, and broadway. Her dance skills opened up opportunities for her to perform all around the country, but as time went on Joie grew more passionate about the art of music, so she attended University of New Haven for Music and Sound Recording, and began crafting herself as a lyricist, writer, and producer.

In 2012 Joie released The Unmarked Mixtape; a full-length, 10 song collaborative work that featured musical production from Joie Kathos, Shocker G, and Apollo DeLorean. After years of performing at some of Philly’s most historic venues like The Legendary Dobbs, Warm Daddy’s, Theater of Living Arts, and The Rotunda, Joie earned the title Best New Female Artist at the 2013 Philly Hip Hop Awards, and was seen on Oxygen Network’s The Glee Project: Season 2, where she made it to the Top 15 female finalists out of 45,000 auditioners competing for a role on Glee.

Joie is currently working on her next project, which is schedule to be released in the Fall 2014.

Bio After

From appearing on Oxygen Network’s, ‘The Glee Project,’ where she made top 15 female finalists out of 45,000, to being sponsored by Red Bull, winning ‘Best New Artist’ at the 2013 Philly Hip Hop Awards, and now being the only artist to make the Mayor of Philadelphia dance, Joie Kathos is proving that she deserves her spot every chance she gets. She is currently gearing up to release her EP entitled “Floaters” which is due out mid July 2015.

The title “Floaters” came from a life changing experience I had while going into eye surgery. I started to consistently see floaters and glares of light and my doctor told me I was at risk of Retina Detachment which could potentially result in me going blind. I took it really hard. The thought of not being able to see scared me a lot and made me question the importance of having vision. So I began to change my thought process a bit, and that lead to me finding a clearer vision for my music and what my purpose for making is. Regardless I have eye site, I have a clear vision and who I want to be as a person and as an artist. – Joie Kathos

The first single off of Floaters EP is called FADED which was inspired by the #BlackLivesMatter movement that has been rapidly surfacing through our headlines.

The song (FADED) is a story about my struggle to find self, and the struggle to make a name for myself in this music industry (i.e. the reason why the album is called FLOATERS). – Joie Kathos

Floaters is an example of how Joie Kathos truly isn’t afraid to take it there and discuss the many issues going on in the media while also creating music that people can relate to. She delivers messages of optimism and hope through songs that talk about everyday struggles of life.

“I have nothing to prove to anyone, but I have everything to share. My talents were given to me to use as tools to help inspire, empower, and enlighten people. So that’s why I do what I do.” –Joie

Born, Jordan Shannon, and hailing from West Philadelphia, Ms. Kathos has been performing since the age of 3, and started her career as a full-time dancer while attending the Creative and Performing Arts High School of Philadelphia. She wrote raps and made beats in her free time, but during the day she trained in all styles of dance including ballet, modern, jazz, tap, hip hop, and broadway. Her dance skills opened up opportunities for her to perform all around the country, but as time went on Joie grew more passionate about the art of music and attended University of New Haven for Music and Sound Recording, and began crafting herself as a lyricist, writer, and producer.

After years of performing at some of Philly’s most historic venues like The Legendary Dobbs, Warm Daddy’s, Theater of Living Arts, and The Rotunda, Joie earned the title Best New Female Artist at the 2013 Philly Hip Hop Awards, and was seen on Oxygen Network’s The Glee Project: Season 2, where she made it to the Top 15 female finalists out of 45,000 auditioners competing for a role on Glee.

Website Re-Design

joie-kathos-website-screenshot-480x251@2x

Shows Booked

1. #PhillySoundSessions

2. Pub Webb

3. #BeatPeace

4. Love Park

5. TLA

6. Music In The Park

7. #BeatPeace @ World Cafe Live

8. SXSW (Tentative)

IMG_4785

Joie’s name was on the marquee outside of the TLA next to the headliner.

Press

Screenshot_2015-07-16-13-06-38_1

Social Growth
TWITTER: +75
FACEBOOK: + 85
INSTAGRAM: + 1000
VIEWS:
FADED: 400+ FIRST WEEK
GONE: + 574
NO STREETS PEACE: + 354
Other Completed Tasks
– Mailing List Creation + Content Creation for newsletter
– Created Pre-release strategy with timeline
– Created social media strategy
– Created Team Tasks + Show Schedule
– Created behind the scenes video content